Why do we do this? Passion for surfing, stats, environment
and putting back into grassroots.
A whole new way of playing
Our business model is simple: we want to pay-it-forward and use revenue generated to support 2 causes that are relevant to our users: namely, grassroots surfing and Surfrider Foundation.
A better game means more users; more users means more eyeballs, which equals more brand interest and revenue – which means we can help more! It also means we are creating greater awareness of issues related to our users.
It’s a win-win-win for our 3 stakeholder groups:
- Users: a better, free game and you’re supporting the broader surf community
- Sponsors: communicate directly with a relevant you, while also supporting these causes financially
- Causes: additional revenue and exposure
How is the revenue spent?
We will be supporting the State Surfing bodies across Australia, by directing revenue to help finance local boardrider clubs’ membership.
In particular, we will be encouraging the development of girls’/womens’ surfing through grassroots initiatives.
For more info, please contact your local state body.
Surfrider Foundation is a registered not for profit sea-roots organisation dedicated to the protection of waves and beaches through Conservation, Activism, Research and Education or C.A.R.E.
Purpose: to protect oceans, waves and beaches through C.A.R.E.
Mission and Vision: to inspire an engaged surfing and coastal community who are passionate about protecting oceans, waves and beaches.
For more information: www.surfrider.org.au